Citation

Pérez MLC. Telev. New Media 2005; 6(4): 407-414.

Copyright

(Copyright © 2005, SAGE Publishing)

DOI

10.1177/1527476405279956

PMID

unavailable

Abstract

This article reviews the concept of cultural identity vis-à-vis the viewing of soap operas, or telenovelas, within the Mexican context. The patterns of viewing, role modeling, narrative, and other characteristics are reviewed to define the ways in which this audiovisual genre contributes to the building of cultural elements within Mexican society.