Citation

Zhang XA, Cao Q, Grigoriou N. J. Soc. Psychol. 2011; 151(2): 129-149.

Affiliation

Shanghai Jiao Tong University, School of Management, 535 Fa Hua Zhen Rd., Antai Building, Shanghai, China 200052. xinanzhang@sjtu.edu.cn

Copyright

(Copyright © 2011, Informa - Taylor and Francis Group)

DOI

unavailable

PMID

21476458

Abstract

This article describes the development and validation of a scale that measures two distinct needs for individuals to manage their social "face". Scale development process resulted in an 11-item Consciousness of Social Face (CSF) scale made up of the following two correlated dimensions: desire to gain face and fear of losing face. The two-factor correlated structure of CSF scale was stable across multiple samples of both students and non-students subjects. The construct validity of CSF scale, including convergent validity, discriminant validity, and criterion-related validity was also demonstrated by examining relationships with other personality or demographical variables.

Language: en