Citation

Votta E, Mackay M. Proc. Int. Counc. Alcohol Drugs Traffic Safety Conf. 2002; 2002: 765-771.

Copyright

(Copyright © 2002, The author(s) and the Council, Publisher International Council on Alcohol, Drugs and Traffic Safety)

DOI

unavailable

PMID

unavailable

Abstract

Over 350 youth between 15 and 19 years of age were killed in automobile crashes in Canada in 2000 and 30,000 were injured. One approach to reducing risky driving behaviour among new drivers is family-oriented strategies, such as driving contracts. The I Promise Program (IPP) is a road-safety program targeting new young drivers and their parents. Its primary objective is to reduce traffic-related injury and death among new young drivers through a Parent-Youth Mutual Safe-Driving Contract and a Rear-Window Decal eliciting community feedback. Formative evaluation ensures that program materials and strategies are appropriate and acceptable for the program and target population(s). Because youth, IPP's major target group were not included in program development, the authors conducted a formative evaluation of the program with the three groups it impacted [new young drivers, parents of new young drivers, community members]. Analyses of gathered data indicated the need to review the IPP contract's language level, comprehensiveness, length, format and content. Discussion regarding the decal addressed its visual acuity, memory issues, anonymity of reporting, and general feasibility.