Citation

Linsenmayer K. APWA Reporter 2007; 74(10): 47-49.

Copyright

(Copyright © 2007, American Public Works Association)

DOI

unavailable

PMID

unavailable

Abstract

This article gives an overview of "Ice and Snow...Take It Slow", the Clear Roads Pooled Fund Project national multimedia campaign designed to educate motorists on the importance of driving safely in winter conditions. Focus of the article is on the various marketing efforts that are taking place on a statewide level as administrators and specialist work toward incorporating the Clear Roads campaign into their current winter safety programs.