Citation

Geller E. Accid. Reconstr. J. 2006; 16(3): 48-50.

Copyright

(Copyright © 2006, Accident Reconstruction Journal)

DOI

unavailable

PMID

unavailable

Abstract

A comprehensive review of various studies of fear appeals, designed to present verbal messages and pictures to warn audiences that any inconvenience or discomfort is minor compared to the disability or disfigurement resulting from a vehicle crash, shows quite conclusively that scare tactics work well when they are designed effectively. This article describes the factors that influence the impact of a fear appeal. The aim is to demonstrate how to use a fear-producing message to frighten employees into increasing their adherence to workplace safety.