Citation

Rangel-S ML. Cien. Saude Colet. 2007; 12(5): 1375-1385.

Vernacular Title

Comunicacao no controle de risco a saude e seguranca na sociedade contemporanea:

Affiliation

Instituto de Saúde Coletiva, Universidade Federal da Bahia, Salvador, BA. lirangel@ufba.br

Copyright

(Copyright © 2007, Associacao Brasileira de Pos-Graduacao em Saude Coletiva)

DOI

unavailable

PMID

18813472

Abstract

This paper discusses communication as a technology for risk control with health and safety protection and promotion, within the context of a "risk society". As a component of Risk Analysis, risk communication is a technology that appears in risk literature, with well defined objectives, principles and models. These aspects are described and the difficulties are stressed, taking into consideration the multiple rationales related to risks in the culture and the many different aspects of risk regulation and control in the so-called "late modernity". Consideration is also given to the complexity of the communications process, guided by theoretical and methodological discussions in the field. In order to understand the true value of the communications field for risk control with health and safety protection and promotion, this paper also offers an overview of communication theories that support discussions of this matter, proposing a critical approach to models that include the dimensions of power and culture in the context of a capitalist society.

Language: pt