Citation

Sleeth-Keppler D. Psychol. Sci. 2007; 18(9): 768-772.

Affiliation

Graduate School of Business, Stanford University, CA 94305, USA. sleethkeppler@gmail.com

Copyright

(Copyright © 2007, Association for Psychological Science, Publisher John Wiley and Sons)

DOI

10.1111/j.1467-9280.2007.01976.x

PMID

17760770

Abstract

Three experiments examined the notion that rudimentary perceptual experiences can serve as powerful guides to judgments under uncertainty. The results show that exposure to certain perceptual contrast patterns can influence the direction of bias without conscious awareness. In Experiment 1a, perception of alternating black and white squares, which served as orientation markers in a lexical decision task, resulted in a reduction of the well-known anchoring bias. Similar results were obtained when alternating high- and low-pitch tones were the orientation markers (Experiment 1b). Results of a final experiment provide evidence that perceptual contrast experiences can affect judgment-relevant representations across modalities.

Language: en