Citation

Golan GJ, Day AG. Am. Behav. Sci. 2010; 54(2): 120-136.

Copyright

(Copyright © 2010, SAGE Publishing)

DOI

10.1177/0002764210376314

PMID

unavailable

Abstract

The current study brought together two important areas of scholarship in mass communications: media credibility, and religion and the media. Although both areas have been widely investigated by scholars, there have not been many empirical investigations that examine the potential impact of religion on individual perceptions of media credibility. The authors’ data analysis revealed mixed evidence for an association between religiosity and perceived media credibility. Although the study did not find consistent and overwhelming evidence of a significant single association between religiosity and media credibility, the authors did find strong evidence of a significant association between some form of media credibility and the Internet. Although these associations were multidirectional, they were nevertheless numerous and significant.