Citation

Yardi S, Boyd D. Bull. Sci. Technol. Soc. 2010; 30(5): 316-327.

Copyright

(Copyright © 2010, SAGE Publishing)

DOI

10.1177/0270467610380011

PMID

unavailable

Abstract

The principle of homophily says that people associate with other groups of people who are mostly like themselves. Many online communities are structured around groups of socially similar individuals. On Twitter, however, people are exposed to multiple, diverse points of view through the public timeline. The authors captured 30,000 tweets about the shooting of George Tiller, a late-term abortion doctor, and the subsequent conversations among pro-life and pro-choice advocates. They found that replies between like-minded individuals strengthen group identity, whereas replies between different-minded individuals reinforce in-group and out-group affiliation. Their results show that people are exposed to broader viewpoints than they were before but are limited in their ability to engage in meaningful discussion. They conclude with implications for different kinds of social participation on Twitter more generally.