Citation

Abousnnouga G, Machin D. Vis. Commun. 2010; 9(2): 131-149.

Copyright

(Copyright © 2010, SAGE Publishing)

DOI

10.1177/1470357210369884

PMID

unavailable

Abstract

This paper seeks an approach for a systematic analysis of the semiotic resources used by the designers of British World War 1 monuments. Semiotic studies of monuments have emphasised on the one hand factors from outside the’ text’, in other words contextual social and political factors that lead to design decisions, and on the other hand factors within the text, as being maximally important for this — the latter characterising such visual communication, like language, as a system or code. The paper uses an assessment of an example of the latter, O’Toole’s functional analysis (1994) of sculptures, using a number of theories of the visual to draw out its limitations and point to a number of characteristics of visual communication that would need to be considered in order to carry out a satisfactory analysis.