Citation

Gregory R, Lichtenstein S. Risk Anal. 1994; 14(2): 199-206.

Copyright

(Copyright © 1994, Society for Risk Analysis, Publisher John Wiley and Sons)

DOI

unavailable

PMID

8008929

Abstract

Risk-perception research plays an active role in discussion of risk-management alternatives. However, little guidance is provided regarding how public concerns should be weighed against other sources of cost and benefits. This paper reports the results of two experiments that measure tradeoffs among cost (in dollars), a quantitative risk measure (number of deaths or injuries), and several qualitative characteristics associated with perceived risk. Most subjects were willing to make the requested trade. However, the perceived risk information led others to reject the proposed technology.

Language: en