Citation

Yanovitzky I. Health Commun. 2005; 17(1): 67-89.

Affiliation

Department of Communications, Rutgers, The State University of New Jersey, New Brunswick, NJ 08901-1071, USA. ily@scils.rutgers.edu

Copyright

(Copyright © 2005, Informa - Taylor and Francis Group)

DOI

10.1207/s15327027hc1701_5

PMID

15590343

Abstract

In this study, I examined direct and indirect influences of sensation seeking, a personality trait, on adolescent drug use. I hypothesized that some or even most of the contribution of sensation seeking to drug use by adolescents is mediated through association with deviant peers and communication with peers that is favorable toward drug use. I examined the role of additional risk or protective factors in facilitating or impeding association with deviant peers, pro-drug communication, and marijuana use as well. The results of analyzing nationally representative cross-sectional data from the evaluation of the National Youth Anti-Drug Media Campaign support the study's hypotheses and suggest that different factors may protect high sensation-seeking adolescents from using drugs or engaging in activities (e.g., association with deviant peers) that may increase their risk for drug use. I discuss the theoretical, methodological, and practical implications of these findings to the design of health communication interventions.