Citation

Murphy MJ. Men Masc. 2009; 12(1): 113-130.

Copyright

(Copyright © 2009, SAGE Publishing)

DOI

10.1177/1097184X09331752

PMID

unavailable

Abstract

The study analyzes the "My Strength is Not for Hurting" rape prevention public media campaign through the lens of feminist visual culture studies, arguing that the campaign sends contradictory and confusing messages to boys and men about rape and sexual assault. It also touches on the implications of the campaign’s appropriation of a commercial advertising aesthetic; the tendency to objectify women and silence their voices; and complications resulting from efforts to include racial and sexual diversity.