Citation

Grunig LS. Ind. Crisis Q. 1987; 1(2): 10-18.

Copyright

(Copyright © 1987, Industrial Crisis Institute - Bucknell University)

DOI

10.1177/108602668700100203

PMID

unavailable

Abstract

This case study explores the relationship among a small citizen's group, a wood- preserving plant, the mass media and the government during a water pollution cri sis. It examines the public relations efforts surrounding the controversy and concludes that an on-going, balanced, two-way program of communication would have been more effective than the one-way, reactive posture adopted by the plant.