Article Title,Year,Volume,Issue,Page Range,Author
Localization of relevant consequences in anti-drinking and driving PSAs (public service announcements): a new approach to targeting underage college students?,1999,16,2,17-37,Gotthoffer
Message content of alcohol moderation TV commercials: impact of corporate versus nonprofit sponsorship,1999,16,4,15-31,Lavack
Changing drivers' intentions and behaviours using fear-based driver fatigue advertisements,2002,19,4,55-68,Tay
Encouraging Responsible Drinking Among Underage Drinkers,2005,23,2,3-30,Brannon
Exploring the relevance of localization in anti-drinking and driving PSAs: Factors that may influence college students' behaviors,2001,18,3-4,63-79,Gotthoffer
An analysis of the value of marketing to non-profit organizations: the case of child safety,1993,11,1-2,163-189,Razis
Sensation seekers as a healthcare marketing metasegment,2010,27,1,21-47,Self
An experiment in designing effective warning labels,1996,14,2,43-61,Lavack
Demarketing products which may pose health risks: an example of the tobacco industry,1997,15,1,95-102,Comm
Mutual support groups to reduce alcohol consumption by pregnant women: marketing implications,1990,7,3-4,47-63,Murray
Segmenting and targeting american university students to promote responsible alcohol use: a case for applying social marketing principles,2011,28,4,287-303,Deshpande
Marketing responsible drinking behavior: comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations,2012,29,1,49-65,Brannon
Doing more harm than good: negative health effects of intimate-partner violence campaigns,2013,30,3,195-205,West
Merging public relations with health communication in the context of university alcohol prevention,2015,32,1,65-80,Brummette
Selling health to the distracted: consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement,2015,32,3,217-233,Villegas
Influencing college student drinking intentions with social norms and self-schema matched messages: differences between low and high self-monitors,2015,ePub,ePub,297-312,Brannon
Understanding caregivers' intentions for their child to walk to school: further application of the theory of planned behavior,2016,33,4,307-320,Rundle-Thiele
Marketing active transportation to school to improve children's health: utilizing parental perspectives from an inner-city environment,2016,33,4,353-368,Levy
It's no laughing matter: an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages,2017,34,3,187-201,Nan
Let it out: a digital communication campaign to reduce suicide and mental health stigma in Kentucky farmers,2023,ePub,ePub,ePub,Ward