Article Title,Year,Volume,Issue,Page Range,Author Brand Strategy and Retail Environments,2007,18,2,17-25,Seifer Delivering Success Through Design: Reinventing the Batting Helmet,2007,18,1,22-27,Franchino Service Design: An Appraisal,2008,19,1,10-19,Saco Making designs dissonant,2005,16,4,34-38,Hogue