TY  - JOUR
PY  - 2007//
TI  - Controlling Motor Vehicle Driver Behavior at Roadside Interview Sites
JO  - ITE journal
A1  - Cicerone, RA
A1  - Sassaman, R
A1  - Swinney, J.
SP  - 18
EP  - 20
VL  - 77
IS  - 8
N2  - The driver intercept method is commonly used to conduct origin-destination studies. In this method, vehicles passing a location are intercepted and a questionnaire is administered to drivers. Although effective control of driver behavior is essential to avoid injury or death to travelers and field interviewers, typical flaggers lack a conceptual model of the factors that control human behavior. This article describes how a flagger in a driver intercept study can control driver behavior using signals based on factors identified in a behavior engineering model developed in the 1970s. These factors are information, resources and incentives. A four-step process to control driver behavior based on these factors has been shown to be effective: get the attention of the driver, communicate expectations; give feedback; and reward compliance. Using the signals outlined in this article can reduce injury risk to both interviewers and travelers.<p />
LA  - 
SN  - 0162-8178
UR  - http://dx.doi.org/
ID  - ref1
ER  -