TY  - JOUR
PY  - 2007//
TI  - Reflections of the Self: How Self-Esteem Determines Decision Framing and Increases Risk Taking
JO  - Journal of behavioral decision making
A1  - McElroy, Todd
A1  - Seta, John J.
A1  - Waring, Douglas A.
SP  - 223
EP  - 240
VL  - 20
IS  - 3
N2  - Historically, research examining the influence of individual personality factors on decision processing has been sparse. In this paper we investigate how one important individual aspect, self-esteem, influences imposition and subsequent processing of ambiguously, negatively or positively framed decision tasks. We hypothesized that low self-esteem individuals would impose a negative frame onto ambiguous decision problems and would be especially sensitive to negatively framed decision tasks. In Study 1 we utilized a self-framing procedure and demonstrated that HSE participants were evenly divided in the hedonic valence they self-imposed whereas LSE participants were more likely to self-impose a negative frame. When these differences were accounted for, HSE and LSE participants were equivalent in risk seeking/avoiding choices. Study 2 used a risky-choice framing task and found that LSE individuals were especially sensitive to the negative frame. Study 3, provided converging evidence and generalization of these findings to a reflection tasks involving money.<p />
LA  - 
SN  - 0894-3257
UR  - http://dx.doi.org/10.1002/bdm.551
ID  - ref1
ER  -