TY  - JOUR
PY  - 2023//
TI  - Evaluation of a road safety awareness campaign deployed along the roadside in Saguenay (Québec, Canada)
JO  - International journal of environmental research and public health
A1  - Desjardins, France
A1  - Lavallière, Martin
SP  - 
EP  - 
VL  - 20
IS  - 11
N2  - For the past few years, police officers from the City of Saguenay have been installing a billboard combined with a damaged car along roadsides to make drivers aware of the road risks related to dangerous behaviors at the wheel. To assess the short-term effect of this device, evaluative research with a quasi-experimental design with pre-exposure, during, and post-exposure. The results show a significant decrease (p < 0.001) of 0.637 km/h for the first site (a 70 km/h zone) and 0.269 km/h for the second site (a 50 km/h zone) when the device is exposed. At the time of this last evaluation, a reduction of 1.255 km/h remained even after the advertising panel was removed. Although minimal, this speed reduction where the billboards are placed shows the police that this awareness-raising approach works since it reduces the speed of motorists at very low cost.<p />  <p>Language: en</p>
LA  - en
SN  - 1661-7827
UR  - http://dx.doi.org/10.3390/ijerph20116012
ID  - ref1
ER  -