TY  - JOUR
PY  - 1991//
TI  - Effects of a school-based alcohol education program with a media prevention component
JO  - Psychological reports
A1  - Collins, David
A1  - Cellucci, T.
SP  - 191
EP  - 197
VL  - 69
IS  - 1
N2  - The effects of an alcohol education presentation with a media component of public service announcements were evaluated. The presentation was conducted over three (consecutive) days with 10th and 11th grade students in a rural area of South Carolina. The professionally produced announcements focused on drinking and driving. 52 subjects were assigned by classroom to either of two treatment groups or a control condition. Both treatment groups received the educational presentation but differed in that Group 2 was also exposed to the videotaped announcements. Effects of exposure were evaluated in separate measures of knowledge, attitudes, and alcohol involvement, using a pre-posttest design, with a 1-mo. follow-up. Analysis showed an effect of over-all program on knowledge at follow-up, but none on attitudes or alcohol involvement. These findings and their implications are discussed in the context of previous evaluations of alcohol education programs and media efforts.<p />  <p>Language: en</p>
LA  - en
SN  - 0033-2941
UR  - http://dx.doi.org/
ID  - ref1
ER  -