TY  - JOUR
PY  - 2021//
TI  - Digesting the Red Pill: masculinity and neoliberalism in the manosphere
JO  - Men and masculinities
A1  - Van Valkenburgh, Shawn P.
SP  - 84
EP  - 103
VL  - 24
IS  - 1
N2  - This article undertakes the first known qualitative study focusing on The Red Pill, an online forum wherein heterosexual men attempt to improve their seduction skills by discussing evolutionary psychology and economic theories. My content analysis of twenty-six documents (130,000 words) designated by the community as central to its purpose and ideology shows that The Red Pill is not just an expression of hegemonic masculinity but also explicitly integrates neoliberal and scientific discourses into its seduction strategies. I theorize that the resulting philosophy superficially resolves a contradiction between hegemonic masculinity's prescriptive emotional walls and an inherent desire for connection by constructing women as exchangeable commodities.<p />  <p>Language: en</p>
LA  - en
SN  - 1097-184X
UR  - http://dx.doi.org/10.1177/1097184X18816118
ID  - ref1
ER  -