TY - JOUR PY - 2019// TI - Awareness of product-related information, health messages and warnings on alcohol packaging among adolescents: a cross-sectional survey in the United Kingdom JO - Journal of public health (Oxford) A1 - Critchlow, Nathan A1 - Jones, Daniel A1 - Moodie, Crawford A1 - MacKintosh, Anne Marie A1 - Fitzgerald, Niamh A1 - Hooper, Lucie A1 - Thomas, Christopher A1 - Vohra, Jyotsna SP - ePub EP - ePub VL - ePub IS - ePub N2 - BACKGROUND: Alcohol packaging can be used to communicate product-related information, health messages and health warnings to consumers. We examined awareness and recall of such information and messaging among adolescents in the United Kingdom.

METHOD: A cross-sectional survey was conducted with 11-19 year olds in the United Kingdom (n = 3399), with participants asked if they had seen any information, health messages or warnings on alcohol packaging in the past month (Yes/No) and, if so, what they recalled. We also assessed higher-risk drinking among current drinkers (≥5 Alcohol Use Disorders Identification Test-Consumption) and susceptibility to consume among never-drinkers.

RESULTS: One-third (32%) of participants had seen information, health messages or warnings on alcohol packaging. Chi-Square tests showed awareness was greater for current drinkers than non-drinkers (46% vs. 19%; P < 0.001), higher-risk drinkers than lower-risk drinkers (55% vs. 39%; P < 0.001), and susceptible never-drinkers than non-susceptible never-drinkers (21% vs. 16%; P = 0.01). Ten messages were recalled, with drinking responsibly (18%) and not drinking during pregnancy (13%) most recalled.

CONCLUSION: Most young drinkers, including almost half of higher-risk drinkers, did not recall seeing any information, health messages or warnings on alcohol packaging in the past month, suggesting that current labelling is failing to reach this key audience.

© The Author(s) 2019. Published by Oxford University Press on behalf of Faculty of Public Health.

Language: en

LA - en SN - 1741-3842 UR - http://dx.doi.org/10.1093/pubmed/fdz080 ID - ref1 ER -