TY  - JOUR
PY  - 2019//
TI  - The role of consumer age and financial profit in vendor compliance for underage alcohol sales
JO  - European journal of public health
A1  - van Hoof, Joris J.
SP  - 758
EP  - 760
VL  - 29
IS  - 4
N2  - Age limit restriction for risky products is widely implemented as an instrument to improve public health. To study reasons for vendor (non-)compliance this 2 (underage vs. adult consumer) × 2 (low vs. high profit) field experimental research was conducted. Trained mystery shoppers conducted 218 alcohol purchase attempts. ID checks and compliance were significantly higher when financial profit was low (74% ID checks; 67% compliance) compared with the high-profit conditions (26%; 18%). There were no significant differences between the adult and underage consumer conditions. The motivation to comply appears to be the crucial factor, and enforcement needs to be intensified.<br><br>© The Author(s) 2019. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.<p />  <p>Language: en</p>
LA  - en
SN  - 1101-1262
UR  - http://dx.doi.org/10.1093/eurpub/ckz031
ID  - ref1
ER  -