TY - JOUR PY - 2019// TI - Augmented reality in the health domain: projecting spatial augmented reality visualizations on a perceiver's body for health communication effects JO - Cyberpsychology, behavior and social networking A1 - Jung, Soyoung A1 - Lee, Jiyoung A1 - Biocca, Frank A1 - Kim, Ji Won SP - 142 EP - 150 VL - 22 IS - 2 N2 - An experiment is reported that studied the effects of spatial embodiment in augmented reality on medical attitudes about the self. College students (N = 90) viewed public service announcements (PSAs) with overlaid virtual fetuses and X-rayed images of lungs on various interfaces representing embodiment-a two-dimensional screen, a three-dimensional (3D) mannequin, and the participants' bodies (3D).

RESULTS indicated that PSA messages with richer embodied interfaces increase the sense of "being there," also known as spatial presence (SP), in sequential order; this leads to increased negative emotion regarding smoking cigarettes and an increased willingness to engage with a cigarette cessation campaign. When the SP mediates the dual model process, only affective attitudes increase the behavioral intention to engage with the campaign.

Language: en

LA - en SN - 2152-2715 UR - http://dx.doi.org/10.1089/cyber.2018.0028 ID - ref1 ER -