TY  - JOUR
PY  - 2007//
TI  - Using cluster analysis to test the cultural theory of risk perception
JO  - Transportation research part F: traffic psychology and behaviour
A1  - Oltedal, Sigve
A1  - Rundmo, Torbjørn
SP  - 254
EP  - 262
VL  - 10
IS  - 3
N2  - The purpose of the present investigation was to examine if different groups of individuals with similarities in personality and cultural characteristics perceive transport risks differently. The respondents were a representative sample of the Norwegians public (n = 1687). Cluster analysis [Everitt, B. S., Landau, S., and Leese, M. (2001). Cluster analysis. London: Arnold] was applied to identify the groups. There were significant differences in transport risk perception between members of different clusters. However, members with different worldviews did not perceive risk according to the patterns described by cultural theory [Douglas, M., and Wildavsky, A. (1982). Risk and culture. Berkely, Los Angeles, London: University of California Press] and the relations between culture and risk perception seemed somewhat sporadic and unsystematic. Hence the conclusion that there are other factors more important to transport risk perception than the included cultural- and personality characteristics, was supported.<p />
LA  - en
SN  - 1369-8478
UR  - http://dx.doi.org/10.1016/j.trf.2006.10.003
ID  - ref1
ER  -