TY  - JOUR
PY  - 2017//
TI  - Location and modality effects in online dating: rich modality profile and location-based information cues increase social presence, while moderating the impact of uncertainty reduction strategy
JO  - Cyberpsychology, behavior and social networking
A1  - Jung, Soyoung
A1  - Roh, Soojin
A1  - Yang, Hyun
A1  - Biocca, Frank
SP  - 553
EP  - 560
VL  - 20
IS  - 9
N2  - This study investigates how different interface modality features of online dating sites, such as location awareness cues and modality of profiles, affect the sense of social presence of a prospective date. We also examined how various user behaviors aimed at reducing uncertainty about online interactions affect social presence perceptions and are affected by the user interface features. Male users felt a greater sense of social presence when exposed to both location and accessibility cues (geographical proximity) and a richer medium (video profiles). Viewing a richer medium significantly increased the sense of social presence among female participants whereas location-based information sharing features did not directly affect their social presence perception. Augmented social presence, as a mediator, contributed to users' greater intention to meet potential dating partners in a face-to-face setting and to buy paid memberships on online dating sites.<p />  <p>Language: en</p>
LA  - en
SN  - 2152-2715
UR  - http://dx.doi.org/
ID  - ref1
ER  -