TY  - JOUR
PY  - 2017//
TI  - The role of driver age in performance and attention allocation effects of roadway sign count, format and familiarity
JO  - Applied ergonomics
A1  - Zahabi, Maryam
A1  - Machado, Patricia
A1  - Pankok Jr., Carl
A1  - Lau, Mei Ying
A1  - Liao, Yi-Fan
A1  - Hummer, Joseph
A1  - Rasdorf, William
A1  - Kaber, David B.
SP  - 17
EP  - 30
VL  - 63
IS  - 
N2  - White-on-blue logo signs are used to inform drivers of food, gas, lodging, and attraction businesses at highway interchanges. In this study, 60 drivers were asked to look for food and attraction targets on logo signs while driving in a realistic freeway simulation. The objective of the study was to quantify effects of the number of sign panels (six vs. nine), logo familiarity (familiar vs. unfamiliar), logo format (text vs. pictorial), and driver age (young, middle, and elderly) on performance, attention allocation and target identification accuracy. <br><br>RESULTS revealed elderly drivers to exhibit worse performance in comparison to middle-age and young groups even though they adopted a more conservative driving strategy. There was no significant effect of the number of panels, logo familiarity, and logo format on driver performance or attention allocation. In target identification, drivers were more accurate with familiar or text-based panels appearing in six-panel signs.<p />  <p>Language: en</p>
LA  - en
SN  - 0003-6870
UR  - http://dx.doi.org/10.1016/j.apergo.2017.04.001
ID  - ref1
ER  -