TY  - JOUR
PY  - 2016//
TI  - Positive relationship between individuality and social identity in virtual communities: self-categorization and social identification as distinct forms of social identity
JO  - Cyberpsychology, behavior and social networking
A1  - Guo, Tian-Chao
A1  - Li, Xuemei
SP  - 680
EP  - 685
VL  - 19
IS  - 11
N2  - Previous studies have reported conflicting results regarding the relationship between individuality and social identity, indicating this area requires further examination. This study constructed a research model to help understand the positive role of individualized behavior and social identity in virtual communities. The results of an online survey conducted to assess our theoretical research model indicated that social identity can be expressed in two ways: self-categorization and social identification. Furthermore, we found individualized behavior was positively related to social identification, while self-categorization was directly derived from social identification.<p />  <p>Language: en</p>
LA  - en
SN  - 2152-2715
UR  - http://dx.doi.org/10.1089/cyber.2016.0290
ID  - ref1
ER  -