TY - JOUR PY - 2014// TI - Satisfaction with travel, goal achievement, and voluntary behavioral change JO - Transportation research part F: traffic psychology and behaviour A1 - Taniguchi, Ayako A1 - Grääs, Carin A1 - Friman, Margareta SP - 10 EP - 17 VL - 26 IS - N2 - The potential effectiveness of soft policy measures aimed at reduced car use depends on how car users experience these. A common measure being implemented is a free monthly travel card valid for a limited period on public transport (PT). In this study, a total of 321 car commuters living in Värmland, Sweden were recruited into such a program. The goal was to use PT between home and work at least three times a week over a period of four weeks. Immediately after completion of the program, the participants answered a follow-up questionnaire. The Satisfaction with Travel Scale (STS) was used to measure their travel experiences. They were also asked to rate their goal achievement. A process model was used during the analyses. Regression analysis showed that the distance from home to the nearest bus stop had a significantly negative effect on the STS. The STS had a significantly positive effect on goal achievement. Both goal achievement and the STS had a significantly positive effect both on PT use and on future goals. This study shows that travel experiences and goal achievement are important for voluntary behavioral change.
LA - en SN - 1369-8478 UR - http://dx.doi.org/10.1016/j.trf.2014.06.004 ID - ref1 ER -