TY  - JOUR
PY  - 1981//
TI  - Alcohol-related advertisements in a college newspaper
JO  - International journal of the addictions
A1  - Walfish, S.
A1  - Stenmark, D. E.
A1  - Wentz, D.
A1  - Myers, C.
A1  - Linares, D.
SP  - 941
EP  - 945
VL  - 16
IS  - 5
N2  - The college newspaper is a powerful socializing force on the university campus. Within the general context of a university-based Alcohol Abuse Prevention Project, the present investigation examined alcohol related advertising in a college newspaper at one southern university. Ads were categorized into those: (1) promoting the responsible use of alcohol, (2) promoting the irresponsible use of alcohol, and (3) having a neutral content. <br><br>RESULTS indicated that a great deal of alcohol-related advertising was presented in this publication, and the majority of advertising did not promote responsible use of the beverage. The potential role of the community-oriented professional as an intervention strategist is discussed.<p /> <p>Language: en</p>
LA  - en
SN  - 0020-773X
UR  - http://dx.doi.org/
ID  - ref1
ER  -