TY  - JOUR
PY  - 1981//
TI  - Gender constancy and the effects of sex-typed televised toy commercials
JO  - Child development
A1  - Ruble, D. N.
A1  - Balaban, T.
A1  - Cooper, J.
SP  - 667
EP  - 673
VL  - 52
IS  - 2
N2  - The present study represented a cognitive-developmental analysis of the effects of televised, sex-stereotypic information on children's behavior and attitudes toward toy play. The subjects were 50 male and 50 female 4-6-year-olds divided into high and low gender-constancy levels. As the children watched a cartoon, they either saw a commercial of a gender-neutral toy that showed 2 boys or 2 girls playing with the toy, or they saw no commercial (control). As predicted, only the high gender-constant children were differentially affected by the sex-role information in the different commercial conditions. Children at this stage who saw opposite-sex children playing with the toy avoided spending time with the toy and stated verbally that the toy was more appropriate for an opposite-sex sibling, relative to children in the 2 other conditions. The results are discussed in terms of their implications for theories of sex-role development and in terms of the role that television may play in maintaining sex stereotypes and sex-typed behavior.<p /> <p>Language: en</p>
LA  - en
SN  - 0009-3920
UR  - http://dx.doi.org/
ID  - ref1
ER  -