TY - JOUR PY - 2001// TI - Does computer-synthesized speech manifest personality? Experimental tests of recognition, similarity-attraction, and consistency-attraction JO - Journal of experimental psychology: applied A1 - Lee, K. M. A1 - Nass, Clifford Ivar SP - 171 EP - 181 VL - 7 IS - 3 N2 - Would people exhibit similarity-attraction and consistency-attraction toward unambiguously computer-generated speech even when personality is clearly not relevant? In Experiment 1, participants (extrovert or introvert) heard a synthesized voice (extrovert or introvert) on a book-buying Web site. Participants accurately recognized personality cues in text to speech and showed similarity-attraction in their evaluation of the computer voice, the book reviews, and the reviewer. Experiment 2, in a Web auction context, added personality of the text to the previous design. The results replicated Experiment 1 and demonstrated consistency (voice and text personality)-attraction. To maximize liking and trust, designers should set parameters, for example, words per minute or frequency range, that create a personality that is consistent with the user and the content being presented.
Language: en
LA - en SN - 1076-898X UR - http://dx.doi.org/ ID - ref1 ER -