TY  - JOUR
PY  - 2014//
TI  - C U L8ter: YouTube distracted driving PSAs use of behavior change theory
JO  - American journal of health behavior
A1  - Steadman, Mindy
A1  - Chao, Melanie S.
A1  - Strong, Jessica T.
A1  - Maxwell, Martha
A1  - West, Joshua H.
SP  - 3
EP  - 12
VL  - 38
IS  - 1
N2  - OBJECTIVE: To examine the inclusion of health behavior theory in distracted driving PSAs on YouTube.com.     METHODS: Two-hundred fifty PSAs were assessed using constructs from 4 prominent health behavior theories. A total theory score was calculated for each video. Multiple regression analysis was used to identify factors associated with higher theory scores.     RESULTS: PSAs were generally lacking in theoretical content. Video length, use of rates/statistics, driving scenario depiction, and presence of a celebrity were positively associated with theory inclusion.     CONCLUSION: Collaboration between health experts and PSA creators could be fostered to produce more theory-based distracted driving videos on YouTube.com.<p />  <p>Language: en</p>
LA  - en
SN  - 1087-3244
UR  - http://dx.doi.org/10.5993/AJHB.38.1.1
ID  - ref1
ER  -