TY - JOUR PY - 2013// TI - Taking the high (or low) road: A quantifier priming perspective on basic anchoring effects JO - Journal of social psychology A1 - Sleeth-Keppler, David SP - 424 EP - 447 VL - 153 IS - 4 N2 - Current explanations of basic anchoring effects, defined as the influence of an arbitrary number standard on an uncertain judgment, confound numerical values with vague quantifiers. I show that the consideration of numerical anchors may bias subsequent judgments primarily through the priming of quantifiers, rather than the numbers themselves. Study 1 varied the target of a numerical comparison judgment in a between--participants design, while holding the numerical anchor value constant. This design yielded an anchoring effect consistent with a quantifier priming hypothesis. Study 2 included a direct manipulation of vague quantifiers in the traditional anchoring paradigm. Finally, Study 3 examined the notion that specific associations between quantifiers, reflecting values on separate judgmental dimensions (i.e., the price and height of a target) can affect the direction of anchoring effects. Discussion focuses on the nature of vague quantifier priming in numerically anchored judgments.
Language: en
LA - en SN - 0022-4545 UR - http://dx.doi.org/ ID - ref1 ER -