TY  - JOUR
PY  - 2013//
TI  - Mood and threat to attitudinal freedom delineating the role of mood congruency and hedonic contingency in counterattitudinal message processing
JO  - Personality and social psychology bulletin
A1  - Ziegler, Rene
A1  - Schlett, Christian
A1  - Aydinli, Arzu
SP  - 1083
EP  - 1096
VL  - 39
IS  - 8
N2  - The present research examined when happy individuals' processing of a counterattitudinal message is guided by mood-congruent expectancies versus hedonic considerations. Recipients in positive, neutral, or negative mood read a strong or weak counterattitudinal message which either contained a threat to attitudinal freedom or did not contain such a threat. As expected, a freedom-threatening counterattitudinal message was more mood threatening than a counterattitudinal message not threatening freedom. Furthermore, as predicted by the mood-congruent expectancies approach, people in positive mood processed a nonthreatening counterattitudinal message more thoroughly than people in negative mood. Message processing in neutral mood lay in between. In contrast, as predicted by the hedonic-contingency view, a threatening counterattitudinal message was processed less thoroughly in positive mood than in neutral mood. In negative mood, processing of a threatening counterattitudinal message was as low as in positive mood. These findings suggest that message processing is determined by mood congruency unless hedonic considerations override expectancy-based processing inclinations.<p />  <p>Language: en</p>
LA  - en
SN  - 0146-1672
UR  - http://dx.doi.org/10.1177/0146167213490808
ID  - ref1
ER  -