TY  - JOUR
PY  - 2004//
TI  - Marketing of alcohol to young people: a comparison of the UK and Poland
JO  - European addiction research
A1  - Cooke, Emma
A1  - Hastings, Gerard
A1  - Wheeler, Colin
A1  - Eadie, Douglas
A1  - Moskalewicz, Jacek
A1  - Dabrowska, Katarzyna
SP  - 1
EP  - 7
VL  - 10
IS  - 1
N2  - This paper takes an international perspective on the marketing of alcohol to young people by examining case studies of the marketing of alcohol in the UK and Poland. It is suggested that marketing is a powerful mechanism for attracting young consumers. The alcohol industry is an innovative industry able to use a wide variety of marketing tools to achieve success in the market-place. It is important to recognise that the marketing activities of the industry are becoming increasingly transnational and that policy response has to be equally transnational.<p /> <p>Language: en</p>
LA  - en
SN  - 1022-6877
UR  - http://dx.doi.org/10.1159/000073720
ID  - ref1
ER  -