TY  - JOUR
PY  - 2013//
TI  - Televised Entertainment-Education to Prevent Adolescent Alcohol Use: Perceived Realism, Enjoyment, and Impact
JO  - Health education and behavior
A1  - van Leeuwen, Lonneke
A1  - Renes, Reint Jan
A1  - Leeuwis, Cees
SP  - 193
EP  - 205
VL  - 40
IS  - 2
N2  - Alcohol use among adolescents is a concern in the Netherlands because of its high prevalence and risks. To discourage adolescents from drinking alcohol, a televised entertainment-education (E-E) intervention was developed. This study investigated responses of adolescents on perceived realism and enjoyment of the E-E intervention, as well as its impact on alcohol drinking behavior. Viewers perceived the E-E narratives to be credible and enjoyable but did not relate to the characters in the narratives. However, exposure to the E-E intervention predicted desired changes in alcohol drinking behavior, intentions to decrease alcohol use, and perceived normative pressure, especially in less educated viewers. These findings demonstrate that E-E is a promising strategy to target adolescent alcohol use. Future research will focus on the individual processes and story elements that account for the positive results.<p />  <p>Language: en</p>
LA  - en
SN  - 1090-1981
UR  - http://dx.doi.org/10.1177/1090198112445906
ID  - ref1
ER  -