TY  - JOUR
PY  - 2012//
TI  - You see, the ends don't justify the means: visual imagery and moral judgment
JO  - Psychological science
A1  - Amit, Elinor
A1  - Greene, Joshua D.
SP  - 861
EP  - 868
VL  - 23
IS  - 8
N2  - We conducted three experiments indicating that characteristically deontological judgments-here, disapproving of sacrificing one person for the greater good of others-are preferentially supported by visual imagery. Experiment 1 used two matched working memory tasks-one visual, one verbal-to identify individuals with relatively visual cognitive styles and individuals with relatively verbal cognitive styles. Individuals with more visual cognitive styles made more deontological judgments. Experiment 2 showed that visual interference, relative to verbal interference and no interference, decreases deontological judgment. Experiment 3 indicated that these effects are due to people's tendency to visualize the harmful means (sacrificing one person) more than the beneficial end (saving others). These results suggest a specific role for visual imagery in moral judgment: When people consider sacrificing someone as a means to an end, visual imagery preferentially supports the judgment that the ends do not justify the means. These results suggest an integration of the dual-process theory of moral judgment with construal-level theory.<p />  <p>Language: en</p>
LA  - en
SN  - 0956-7976
UR  - http://dx.doi.org/10.1177/0956797611434965
ID  - ref1
ER  -