TY  - JOUR
PY  - 1985//
TI  - Alcohol control laws and the consumption of distilled spirits and beer
JO  - Journal of consumer research
A1  - Ornstein, Stanley I.
A1  - Hanssens, Dominique M.
SP  - 200
EP  - 200
VL  - 12
IS  - 2
N2  - This article tests the social marketing effectiveness of alcohol control laws designed to reduce the consumption of alcoholic beverages. The study uses state-level historical data to estimate the demand for distilled spirits and beer using economic, sociodemographic, and control-law explanatory variables. Spirits and beer consumption are found to react differently to changes in economic, sociodemographic, and regulatory variables. These differences suggest a consumer and product segment-based approach to alcohol control laws or social marketing that emphasizes measures directed at youths for beer and at price for spirits.<p /> 
LA  - 
SN  - 0093-5301
UR  - http://dx.doi.org/10.1086/208509
ID  - ref1
ER  -