TY  - JOUR
PY  - 1959//
TI  - The effect of severity of initiation on liking for a group
JO  - Journal of abnormal and social psychology
A1  - Aronson, Elliot
A1  - Mills, Judson
SP  - 177
EP  - 181
VL  - 59
IS  - 2
N2  - "An experiment was conducted to test the hypothesis that persons who undergo an unpleasant initiation to become members of a group increase their liking for the group; that is, they find the group more attractive than do persons who become members without going through a severe initiation. This hypothesis was derived from Festinger's theory of cognitive dissonance." 3 conditions were employed: reading of "embarrassing material" before a group, mildly embarrassing material to be read, no reading. "The results clearly verified the hypothesis." (PsycINFO Database Record (c) 2012 APA, all rights reserved)<p /> 
LA  - 
SN  - 0096-851X
UR  - http://dx.doi.org/10.1037/h0047195
ID  - ref1
ER  -