TY  - JOUR
PY  - 2007//
TI  - Route Choice Behaviour of Freeway Travellers Under Real-time Traffic Information Provision - Application of the Best Route and the Habitual Route Choice Mechanisms
JO  - Transportation planning and technology
A1  - Jou, Rong-Chang
A1  - Hensher, David A.
A1  - Chen, Ke-Hong
SP  - 545
EP  - 570
VL  - 30
IS  - 6
N2  - Abstract This paper investigates route choice behaviour on freeways between Taipei and Taichung in Taiwan under the provision of real-time traffic information. Two types of route choice selection rules (the best-route and habitual-route) are analysed using ordered probit models to identify the major influences on freeway travellers? route choice behaviour. The level of service associated with each route is defined as a generalised cost saving (GCS) and specified non-linearly with a threshold inherent to travellers. The marginal (dis)utility thresholds in the ?best? and ?habitual? behaviour models are identified through a goodness-of-fit grid. The results confirm that the thresholds for changing the inertia behaviour of drivers should be larger than the ones for choosing the best routes. In addition, the drivers are more likely to choose either the best or the habitual routes once the GCS are greater than the identified threshold values.<p /> 
LA  - en
SN  - 0308-1060
UR  - http://dx.doi.org/10.1080/03081060701698185
ID  - ref1
ER  -