TY  - JOUR
PY  - 1989//
TI  - Route choice behavior in transportation--an application of the multiattribute utility theorem
JO  - Transportation planning and technology
A1  - Tzeng, Gwo‐Hshiung
A1  - Shieh, How‐Ming
A1  - Shiau, Tzay‐An
SP  - 289
EP  - 301
VL  - 13
IS  - 4
N2  - Route choice behavior in transportation is an important issue of travel demand analysis. By using pairwise comparison, the multiattribute utility theorem can be used to catch trip?makers? travel behavior, to understand current transportation systems, to predict travel demand in the future, to provide a reference to strategic planning and to evaluate the results of improvement strategies. In this paper, route choice for bus patrons is selected to demonstrate both deterministic and stochastic disaggregate demand models, including the Keeney, the probit and the discriminant function methods. In addition, the principal steps to construct multiattribute utility functions are discussed along with their respective advantages and disadvantages.<p /> 
LA  - en
SN  - 0308-1060
UR  - http://dx.doi.org/10.1080/03081068908717407
ID  - ref1
ER  -