TY  - JOUR
PY  - 2007//
TI  - Ethnic Identity Gratifications Selection and Avoidance by African Americans: A Group Vitality and Social Identity Gratifications Perspective
JO  - Media psychology
A1  - Abrams, Jessica R.
A1  - Giles, Howard
SP  - 115
EP  - 134
VL  - 9
IS  - 1
N2  - Abstract This study explores the relatively new idea that individuals engage with media in an effort to meet their social identity needs. Specifically, the study broadens the social identity gratifications (SIG) approach to the domain of ethnicity by examining how African Americans? ethnic identity gratifications selection and avoidance are related to their perceptions of ingroup vitality. Two mediation models involving level of ethnic identification are proposed. Although the model of television selection is not supported, the model of television avoidance is supported. Implications and future research are discussed. Abstract This study explores the relatively new idea that individuals engage with media in an effort to meet their social identity needs. Specifically, the study broadens the social identity gratifications (SIG) approach to the domain of ethnicity by examining how African Americans? ethnic identity gratifications selection and avoidance are related to their perceptions of ingroup vitality. Two mediation models involving level of ethnic identification are proposed. Although the model of television selection is not supported, the model of television avoidance is supported. Implications and future research are discussed.<p /> 
LA  - 
SN  - 1521-3269
UR  - http://dx.doi.org/10.1080/15213260709336805
ID  - ref1
ER  -