TY  - JOUR
PY  - 2011//
TI  - The Complicated Relationship Between Media and Morality
JO  - Journal of media psychology
A1  - Bilandzic, Helena
SP  - 46
EP  - 51
VL  - 23
IS  - 1
N2  - A Response to Ron Tamborini's Model of "Moral Intuition and Media Entertainment," From a Narrative Perspective  This contribution reflects content and effects of moral messages in media from a narrative perspective. Building on Tamborini's (2011) Model of Moral Intuition and Media Enjoyment, several issues are raised: First, the difficulty of conceptually and empirically defining "morality" in media entertainment is elaborated. Several options of moral ambiguity arising from the narrative structure of a story are sketched. Then, the link between processing moral content and positive media experiences such as enjoyment and appreciation is considered. Finally, issues of effects, especially on the long-term, are raised and implications for empirical questions are discussed.<p /> 
LA  - 
SN  - 1864-1105
UR  - http://dx.doi.org/10.1027/1864-1105/a000032
ID  - ref1
ER  -