TY  - JOUR
PY  - 2011//
TI  - Employing a youth-led adult-guided framework: "why drive high?" social marketing campaign
JO  - Family and community health
A1  - Marko, Terry-Lynne
A1  - Watt, Tyler
SP  - 319
EP  - 330
VL  - 34
IS  - 4
N2  - The "Drugged Driving Kills project: Why Drive High?" social marketing campaign was developed and implemented by youth leaders and adult facilitators from public and community health to increase youth awareness of the adverse effects of marijuana on driving. The youth-led adult-guided project was founded on the Holden's youth empowerment conceptual model. This article reports on the results of the focus group evaluation, conducted to determine to what extent the tailored youth-led adult-guided framework for the "Why Drive High?" social marketing campaign provided an environment for youth leadership development.    Keywords: Cannabis impaired driving  <p />  <p>Language: en</p>
LA  - en
SN  - 0160-6379
UR  - http://dx.doi.org/10.1097/FCH.0b013e31822b5482
ID  - ref1
ER  -