TY  - JOUR
PY  - 2011//
TI  - Individual Differences in Motivational Activation Influence Responses to Pictures of Taboo Products
JO  - Journal of health communication
A1  - Lang, Annie
A1  - Yegiyan, Narine
SP  - 1072
EP  - 1087
VL  - 16
IS  - 10
N2  - In this article, the authors investigated responses to pictures of products whose use is socially or legally restricted for teens and young adults (e.g., beer, liquor, cigarettes). The authors theorized and found that these pictures are motivationally relevant and therefore elicit automatic activation in the appetitive/approach or aversive/defensive motivational systems, which leads to increased attention, arousal, emotional response, and memory for the risky products. The authors also found that these responses are mediated by individual differences in motivational reactivity. The authors suggest that placing images of these products in prevention messages may work against the prevention goal by increasing appetitive activation and positive emotion in populations more inclined to take risks.<p />  <p>Language: en</p>
LA  - en
SN  - 1081-0730
UR  - http://dx.doi.org/10.1080/10810730.2011.571336
ID  - ref1
ER  -