TY  - JOUR
PY  - 2011//
TI  - Effects of adverts from a drug and alcohol prevention campaign on willingness to engage in alcohol-related risky behaviors
JO  - Journal of health psychology
A1  - Comello, Maria Leonora G.
A1  - Slater, Michael D.
SP  - 1268
EP  - 1276
VL  - 16
IS  - 8
N2  - Behavioral willingness is conceptualized as a pathway to behavior that is non-deliberative, yet traditional measures require thoughtful deliberation to complete. This study explored non-deliberative measures of alcohol-related willingness to complement recent work on marijuana-related willingness. The study also examined whether adverts from a field-tested drug and alcohol prevention campaign may have operated by influencing alcohol-related willingness. Participants viewed campaign adverts or consumer adverts (control). Outcomes were reaction times to make speeded judgments about whether one would engage in risky alcohol-related behaviors. Results showed that campaign advertisements lowered willingness to play drinking games and (for males) to drive while intoxicated.<p />  <p>Language: en</p>
LA  - en
SN  - 1359-1053
UR  - http://dx.doi.org/10.1177/1359105311406153
ID  - ref1
ER  -