TY - JOUR PY - 2007// TI - Attitudes toward buying online as predictors of shopping online for British and American respondents JO - Cyberpsychology and behavior A1 - Yang Lester, Bijou A1 - Lester, David A1 - James, Simon SP - 198 EP - 203 VL - 10 IS - 2 N2 - This study compared the attitudes toward online shopping of British and American individuals. Using a sample of 327 British and American university students, the British respondents were found to have less favorable attitudes toward online shopping. Attitudes toward online shopping were found to be significant predictors of making online purchases. The implications of these results were discussed and suggestions made for future research.
Language: en
LA - en SN - 1094-9313 UR - http://dx.doi.org/10.1089/cpb.2006.9968 ID - ref1 ER -