TY  - JOUR
PY  - 2007//
TI  - Gift giving: an interdisciplinary review
JO  - International journal of nonprofit and voluntary sector marketing
A1  - Sargeant, Adrian
A1  - Woodliffe, Lucy
SP  - 275
EP  - 307
VL  - 12
IS  - 4
N2  - The issue of why individuals choose to support charity has been the focus of considerable research in the disciplines of economics, psychology, social psychology, sociology, anthropology and more recently, management and marketing. This paper draws together extant work, developing a content model of giving behavior that fundraisers may use to inform their professional practice. A number of specific propositions are developed from the literature to assist in this goal. The paper provides summary tables of existing empirical studies categorized by the dimensions of the model, explores ambiguity in research findings, and concludes by highlighting opportunities for further research Copyright © 2007 John Wiley & Sons, Ltd.<p /> 
LA  - 
SN  - 1465-4520
UR  - http://dx.doi.org/10.1002/nvsm.308
ID  - ref1
ER  -