TY  - JOUR
PY  - 2010//
TI  - If the noise coming from next door were loud music, you'd do something about it:  Using Mass Media Campaigns Encouraging Bystander Intervention to Stop Partner Violence
JO  - Journal of advertising
A1  - Cismaru, Magdalena
A1  - Jensen, Gitte
A1  - Lavack, Anne M.
SP  - 69
EP  - 82
VL  - 39
IS  - 4, Sp. Iss.
N2  - Up to one-third of intimate partner violence incidents involve witnesses. Bystanders play a significant role when it comes to reporting the incidents to authorities, but are often hesitant to get involved in domestic disputes. In this review paper, 12 advertising campaigns that encourage bystander intervention against intimate partner violence are evaluated in relation to Latane and Darley's (1970) model of the bystander decision-making process. The evaluation shows that these campaigns are sometimes contradictory or ambiguous, which may limit their effectiveness. Recommendations are provided.<p />
LA  - 
SN  - 0091-3367
UR  - http://dx.doi.org/10.2753/JOA0091-3367390405
ID  - ref1
ER  -